Up At Dawn’s 12-Week Internet Marketing Training and Coaching System
“Hands-On Quality – Experienced, Professional Guidance”
We realize that every business, every website, every situation is unique. That’s why we have come up with a system of internet marketing training and coaching that covers the fundamentals and allows you to fine-tune everything to meet your specific business needs.
No matter what business you’re in, customer acquisition is always the biggest challenge. The need to to generate leads that can turn into profitable customers. In today’s business environment, the internet is a tremendous source of leads as people actively search for those businesses who can fulfill their needs.
Your website is an important tool in your internet marketing strategy. It is the electronic representation of your business on the web. Yet, there are few businesses that can say their website is truly working for them.
There are a number of reasons that websites don’t really work for their business. See if any of these sound familiar to you…
Your website was created by a web design firm.
(Web designers can create some great looking websites, but that doesn’t mean the sites will actually do anything for your business)
Your website was designed by an internal committee.
(Typically this means that your site was created to serve many different purposes. With a lack of focus the results are generally poor.)
You decided that the primary purpose of your website was to help establish credibility in the eyes of those who visit.
(This does not ensure steady, meaningful traffic to your website.)
In order for your website to work for you it must be seen by your prospects (visibility), it must induce them to visit your site (traffic), and it must excite them to take action with your business (conversion).
These are the fundamentals covered in our internet marketing training and coaching system.
But rather than hiring another firm to take care of the details, you can help yourself and save a lot of money in turn by implementing these fundamentals yourself, or with the staff you already have in your business.
Each lesson is delivered by Jeffrey Kirk.
So, what are we going to cover during the 12 weeks?
• The secret to visibility is understanding what Google cares about and why. By providing Google with what they want, your costs go down and you get better results than ever before.
• We will walk you through link-building. You see, the search engines don’t know anything about your website until they follow a link from another site. You will discover some quick ways to get relevant links to your website which not only get search engine attention, but can also deliver visitors.
• We’re going to take a critical look at your existing corporate website. Since your existing site was someone’s best guess as to what would work, it’s time to move out of the realm of guessing and start taking deliberate actions to improve your results. Some small changes to your site can propel it up the search results while also getting your visitors to take the actions you want them to take.
• Create and maintain a solid social media presence. With millions of people jumping onto various social networks, your prospects and customers are already there. Whether you like it or not, social media is the new word of mouth. People are already talking, so lets get in there and start guiding the conversation.
Once the fundamentals are mastered, we will dig into some more advanced topics that can help accelerate your results. For example, we’ll focus on conversion issues so that you can get prospects who want to give their money to your business, allowing you to effectively tap into the flow of cash at will.
• And much more!